When entrepreneur and ex franchisee Manish Vakil acquired TW Tumbles, he envisioned creating a unique Kids Fitness Gym and STEAM program. Tailored to children's developmental stages from 4 to 18 months old, the STEAM program combined gym and science to combat childhood obesity. Manish knew he needed a powerful brand to attract two very different audiences.

TASK

Our challenge was to create a single brand that would capture attention and create demand of two very different groups:

• Franchises (B2B customers)
• Parents (B2C customers)

SOLUTION

With the new vision and ownership in place we knew that TW Tumbles will no longer cut it as a brand name. We lost the TW part and ensured the franchise shines on simply as Tumbles.

A dynamic brand identity system was created as a mirror of the multifaceted offer Tumbles brings as a solution to parents and franchises. Tumbles zone, gym, chess club, birthdays, science, tech, engineering, kids yoga, climbing…

The identity rolled out through application in various corporate and marketing collateral, website and gym interiors.