NKD Pizza is a global franchise set to deliver a more “down-to-earth” alternative to world’s favourite food!

With the course of expansion set towards Middle East, it was time for NKD to reinvent their brand.

TASK

We were tasked to help with the new Brand Strategy, Visual Identity, Interior Branding and a complete overhaul of all Marketing Collateral to prepare NKD Pizza for new market entry.

SOLUTION

Following the new strategy, we redesigned the NKD brand to be more connected to nature and the cultural heritage of the Middle East. Focused on celebrating natural origins and simplicity of raw materials, we developed a more organic look-and-feel, featuring hand-drawn illustrations, typography, and soft, earthy colors. This change helped reposition NKD Pizza as a brand that values people and nature first.

The slogan “It’s a feeling” relates to the scent that brings you back to your childhood, or sitting in front of a warm fire on a cold night, or diving in a pool on a warm summer day, or when you hear a song that makes you want to get up and dance!