The Borden Group is a leading marketing consulting agency that works with businesses and executive teams to increase their reach, impact, and brand marketing effectiveness.

TASK

Before launching The Borden Group, Melanie Borden served her clients as a solo consultant. Her previous brand and website lacked a distinct identity and clarity about the types of customers Melanie assisted and the methods she used. Transitioning from a solo practitioner to an agency, Melanie asked us to help create a marketing website that accurately reflects the direction in which The Borden Group is now heading as an agency.

SOLUTION

Looking at The Borden Group's core audience — the C-Suite Executives seeking to advance business opportunities through social media and digital marketing — we uplifted the brand's visual identity and developed a digital-first design system. This enables The Borden Group to further grow their brand in-house. The website was crafted with particular attention to the target user journey and flow, while the component-centric design allows for easy updates and flexibility to expand with new sections and pages as required.