Launching
investments in future

After we rebranded NKD Pizza, GSP, the venture
capital investment group behind the franchise
approached us to help relaunching their
corporate website.

DIAGNOSIS

GSP Capital was fragmented across two brands — GSP Capital and GSP Group — splitting investments by real estate versus everything else, with confusing inconsistencies between the two brands.

As focus shifted toward tech startups, the scattered structure no longer reflected how they operated or who they wanted to attract.

THE SYSTEM

We built a single brand platform around GSP's biggest assets — their portfolio companies and the people behind them.

Working with the team, we mapped ideal portfolio segments alongside startup founder journeys to clarify the story GSP needed to tell.

From there, we delivered a new website structured around core investment Focus Areas with clean portfolio filtering — making it easy for founders and co-investors to find what matters.

The corporate identity was uplifted with a design system built to support ongoing marketing collateral.