As part of our long-term collaboration with the CPN Science Center in Serbia, we were approached to help market the pivotal 'Introduction to Scientific Journalism' book by Martin V. Angler.

TASK

Our task was to illustrate the book covers and provide alongside the necessary experiential design and marketing assets for it's promotion. This project aimed to enrich the dialogue around scientific journalism, targeting both seasoned professionals and aspiring journalists.

SOLUTION

First, we needed to visually encapsulate the essence of modern scientific journalism through engaging book design and illustrations, ensuring that the aesthetics complemented the book's insightful content. We then executed an experiential booth design for the book’s launch event to immerse the live audience in the dynamic world of scientific journalism, while putting a spotlight on guest speakers.

Promotional materials and interactive experiences were launched beforehand with the goal to emphasise the importance of scientific journalism in the digital age, encouraging a deeper appreciation and understanding of its impact on society and fostering a community of informed, skilled journalists ready to tackle the challenges and opportunities this field presents.