Launching
the free zone
Launching
the free zone
For 15 years, the Free Zone Film Festival has encouraged audiences to rethink their values, prejudices, and division of responsibilities in the social and cultural context in which they live.
TASK
Since 2020 we’ve been tasked with development of the annual Free Zone Festival brand marketing creative with objectives to raise awareness, secure partnerships and sell tickets.
The Festival shows in average 30 to 40 feature films and documentaries from around the world, awarded at prestigious worldwide festivals. Films are shown in 10 movie theatres and the grand opening is held at the same time in three cities in front of thousands of spectators. The Festival is a part of a wider initiative that lasts throughout the year and includes the Free Zone Tour around 50 cities in Serbia, and educational Free Zone Junior programs.
From the very beginning, Free Zone has been focused on the audience: personal and professional experience from team members shaped the program selection, which brought quality to the Festival, increased expectations of audience and their interest in “different films”.
SOLUTION
Every year, our dedicated teams update the brand according to the current festival theme, incorporating multi-faceted festival elements and resolving the brand architecture.
Encompassing:
- Free Zone Festival (10 cities)
- Free Zone Tour (50 cities)
- Free Zone Junior (educational program)
The latest edition included logo and typography updates, print and digital promotional materials, social assets and guidelines, alongside various experiential design elements.
Performing brand!
