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From scattered campaigns to fundraising system
Sparking Change
2019 - 2022
Results
£4.22M raised.
6,000 volunteers recruited.
2019 - 2022
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14% increase in
fundraising
Chest Heart & Stroke Scotland is a leading health charity ensuring no life is half-lived for people affected by chest, heart, and stroke illness in Scotland. They provide advice, support, and policy influence across communities nationwide.
DIAGNOSIS
In 2019, CHSS was running monthly campaigns — donor acquisition, volunteer recruitment, fundraising — but each operated in isolation. No unified system. No consistent brand across touchpoints. The digital experience needed modernising, and the internal team lacked the creative capacity to drive consistent impact. The problem wasn't effort. It was the absence of a marketing system.
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THE SYSTEM
We embedded with the brand and comms team to overhaul brand strategy and visual identity.
Delivered monthly campaign creative across donor acquisition, volunteer recruitment, and fundraising.
Then, we built an atomic design system with modular brand architecture — flexible enough for the team to run it without us.
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Developing an atomic design system with modular brand architecture
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atomic design system through which the user experience and
interface of the corporate website were updated.
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Raising a 6,000 + strong
army of volunteers
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14% +
increase in fundraising
£1.72 M
£2.5 M
6,000 +
“Spark & Matter take the pain away, so we don’t have to worry about that side of our operations. They help our brand and comms department achieve their goals and objectives as an effective extension to our team.”
Bob Still
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