Redox empowers stakeholders across the US healthcare ecosystem to deliver better outcomes. Its scalable data technology platform has the potential to revolutionise healthcare in the United States.

TASK

Redox struggled with differentiation and lacked a clear reason for clients to choose them over competitors in the health-tech data market. Despite strong product and tech leverage, their focus was spread too thin across multiple solutions and market segments. With ambitious growth goals, they needed a unified brand, strategy, and messaging to clearly communicate their value and leadership in healthcare data management. A distinctive brand platform, new visual identity, and flexible website system were required to support Redox's brand evolution, necessary for the next stages of business growth.

SOLUTION

Spark + Matter worked with Redox through agile leadership workshops and customer interviews to craft an improved go-to-market strategy and clear strategic narrative.

We developed a unique brand platform that enabled cohesive storytelling, positioning Redox as a trusted leader in healthcare data management, focusing on key customer segments.

Our creative team delivered a full rebrand, including a new visual identity, design system, and a marketing website with integrations and lead generation features.

The project was completed over six months in collaboration with Redox’s executive and marketing teams, empowering them to move forward independently and pursue growth and acquisition opportunities.