Mootral

From Complex Portfolio To Unified Agri-Tech Brand

Sparking Change
Strategy
Rebranding
Website
Packaging
2020-2022
RESULTS

New GTM system.
Market-ready brand relaunched.

Visit  website
2020-2022

Mootral is a British-Swiss agri-tech company that puts animal health, farmer economics and planetary outcomes on an equal plane.

DIAGNOSIS

Mootral had strong science and multiple product lines across climate and animal health. But each product operated under its own logic.

There was no unified brand architecture. No clear way for customers to understand how the portfolio connected — or why Mootral was different from competitors.

The problem wasn't the products. It was the lack of a system to tie them together.

Bridging Climate &Animal Health

THE SYSTEM

We embedded with Mootral's leadership and marketing team to build a brand strategy that bridged climate and animal health into a single, coherent proposition.

We redesigned the brand from the ground up — logo, brand architecture, product naming, packaging, key visual assets.

We crafted a future-proof branding and design
system tailored for Mootral, empowering their in-
house team to dynamically evolve the brand.

The solution encompasses a versatile, modular brand
architecture and design framework, paired with an
advanced website management system, all
designed to facilitate continuous brand growth.

RESULTS
Brand + go-to-market system.

Relaunch

go-to-market system
brand + product portfolio

Website

New UX/UI Design system
MODULAR CONTENT MANAGEMENT SYSTEM
Testimonial

"Spark & Matter led a rebrand of Mootral at a crucial junction for the company. Their consultancy helped us think through the considerations. The design didn’t simply underline the company’s strategic narrative, but became a fundamental part of bringing the story to life. The new brand is pivotal to Mootral’s ability to effectively communicate and build brand affinity. Working with them feels like working with your own well aligned, highly capable team."

Maja Zupan
VP - Head of Marketing and Communications, Mootral
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