Rebranding for agritech advantage
Rebranding for agritech advantage
Mootral is a British-Swiss agri-tech company that puts animal health, farmer economics and planetary outcomes on an equal plane.
TASK
With a portfolio of solutions spanning Climate and Animal Health, Mootral approached us to help create a brand that bridges these two propositions, allowing them to complement and reinforce each other. In supporting the newly created brand narrative, our challenge was to craft a visual identity that aligns the previously disjointed product portfolio while emphasising Mootral's core competitive advantage.
Animal Health
We helped set a brand strategy considering different customer groups and Mootral's multi-faceted value proposition to create a visual identity and a way of organising information. This gave Mootral a distinct and impactful look and feel, reflected through a complete brand uplift including the logo, brand architecture, product naming, key visual assets, packaging, and a new marketing website.
SOLUTION
We crafted a future-proof branding and design system tailored for Mootral, empowering their in-house team to dynamically evolve the brand. The solution encompasses a versatile, modular brand architecture and design framework, paired with an advanced website management system, all designed to facilitate continuous brand growth.
Rebranding for competitive advantage!
"Spark & Matter led a rebrand of Mootral at a crucial junction for the company. Their consultancy helped us think through the considerations. The design didn’t simply underline the company’s strategic narrative, but became a fundamental part of bringing the story to life. The new brand is pivotal to Mootral’s ability to effectively communicate and build brand affinity. Working with them feels like working with your own well aligned, highly capable team."
